Without getting too technical and boring on you in this post I want to outline the reason why using Genesis for the foundation of your WordPress website is the best choice for you now and into the future.
A theme framework is just the name for the “main” theme that is installed. It can be used on its own or we can install what we call child themes on top of it. These child themes are really just a collection of design settings and images which make up the aesthetic part of the website, the design and layout.
Studiopress, the company that created and sells Genesis also provide a collection of “out of the box themes” that you can purchase and install on top of the Genesis framework. These are superb themes but to be honest there is not much individuality about them. Many people buy them and install them without any customisation so that means there are quite a few sites out there that look the same.