How To Plan & Create Compelling Content

• Tweet

Finding topics to blog about within your niche can be a constant struggle. We know we need to create unique compelling content to keep our readers interested in what we have to say.

I’m not a writer and my blog does suffer from spells of austereness (if that’s a word) at times. The blog posts I do write I think are really helpful for many of my readers.

So what can we do as bloggers to keep the ideas flowing so we keep our blogs fresh, interesting and unique?

We need to plan our posts in advance and have them queuing up to be published.

Here’s how we could do that:

Download and install the Editorial Calendar plug in for WordPress. The editorial calendar gives you an overview of your blog and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog. How cool does that sound?

That’s all very well I hear you saying but what am I going to write about?

Here’s a neat trick:

Head on over to Yahoo Answers and do some searches using your main keywords then take note of the questions and answers that come up in the results. For example if you have a website about Golf you would search with the keywords “golf swing”, “golf clubs”, “golf balls”, etc. When you do this you will find loads of interesting questions.

How can I swing my golf club better?
What are the best golf balls to use in the wind?
How many yards should my 9 iron go?
How do I hit a long drive?

And so on.

As you can see, you have instantly found literally thousands of topics to write about. You can even use the question in your post title so it can be found easily in the search engines.

So you get writing answering all these questions and have say 8 or 10 posts, you can then expand this out by asking yourself what kind of questions will my reader have after reading this article? You can then come up with say 2 or 3 more articles off the back of each original article.

You now start to have articles & posts backing up, a great place to be.

Just keep repeating the process for different search terms.

And remember you can outsource article writing very easily. In the past I have used http://www.textbroker.com who have been excellent.

A simple post I think you will agree but a very useful one if you struggle to knock out blog posts and articles on a regular basis.

Have you got any other systems or processes you use to plan and create content?

Related posts:

1. How To Create & Implement A Basic SEO Plan