A lot of the focus of website owners and internet marketers lie within creating traffic and link building; these external methods certainly help with the overall ranking of a website but without proper on-page optimization a website hits a glass ceiling on what’s possible within search engine results. This article will share the major factors of on-page SEO which you cannot afford to ignore.
“Keyword Rich URL’s” – Each web page should be assigned a unique URL which uses the main keyword which you’ll be using throughout the content and web page; this keyword is one of the most important elements of on-page optimization and should not be omitted at any interval during the creation of your website. The following is an example of how your website’s URL should look:
Bad: www.yourwebsite.com/?=1234
Good: www.yourwebsite.com/keyword-rich-title.html
“Main Keyword within the Title Tag” – The title tag is the on-page element which is displayed at the top of the web browser’s window and within search engine results. Place your main keyword within the first section of your title tag so search engines and its users are more readily to find it; this improves your overall rankings in SERP’s.
“Main (Relevant) Keyword in the H1 Tag” – The H1 tag is the highest value heading tag on a web page; it tells search engines the main focus of the content and is often considered just as valuable as the title tag of your page. Apply your main keyword to your H1 tag to ensure your on-page SEO is up to par with your competition; equally so, create a headline which entices users to click through and dig into your content.
“Content worth Sharing” – The most widely used adage is “Content is King!” but that’s not necessarily so; to gain the best benefit of content and on-page SEO, you’ll need to create content which people are likely to share with others and link back to on their own site. Content should be created for the end-user in mind by providing the best quality information on the topic.
“Proper Interlinking to Inner Pages” – Each web page should have links to sub-pages which use the destination page’s relevant keyword as the anchor link. Interlinking content on your website allows search engines to dig deep within your website to index pages and apply value to each page along with search engine optimization factors which come from the use of keywords in your anchor links. Instead of a “Click Here” for your interlinks, try using the page’s main keyword.
“Keyword within Image ALT Tags” – A search engine spider does not currently have the capability to “see” what image is placed on your web page; it looks for the image ALT tag. Each image which you place on your website, place an ALT tag within the image HTML text such as: <img src=”image.jpg” alt=”yourKeyword” />.
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