Pay per click (PPC) advertising is widely acknowledged to be a fast way to get traffic to your website. If you get it right, there is a lot of money to be made with PPC. However, a lot of people have found that PPC advertising is no guarantee of quick profits. One reason for this is that their PPC ads are too often clicked on by people who are not really the target audience. With demographic Facebook PPC advertising, you can much more closely define who will view your PPC ads. The advanced targeting of Facebook PPC means that advertisers can specify not just the product but also as the specific location, the target age group, marital and gender status and range of interests of the target buyer. This is extremely powerful! And is the reason more and more internet marketers are using Facebook Ads as part of their marketing strategy.
You can easily set the criteria for the audience you want to target. So if you were promoting an educational program for children ages 8 to 13, you could easily set this as your criteria. When ads are as well targeted as this, copywriting becomes a much easier process. Simply saying what you have to offer will be sufficient because the ad will only be placed on the news feed or in the ad column of those Facebook pages that meet the demographic criteria. What this means is that advertisers stand a much greater chance of generating targeted clicks to their sales pages. A Facebook ad headline is limited to just twenty-five characters. You can also upload a photo with your Facebook ad. What is more, a generous hundred thirty-five characters are allowed for the main body of the ad.
They are very, very draconian too, so a good read of their advertising guidlines for ad copy is a must. Lot’s of the sort of copy you may have used for Google adwords will not be allowed on Facebook. Capitalisation, bolding, inverted commers etc. Images need to be closely relevant to your ad also. If you have to many ads disalowed you will be banned from advertising for good! And that’s no joke. I was watching a video on Facebook Power Ads the other day and the guy presenting said “think of Facebook as a private members club, and you have only just scraped in the door!” That summed it up for me quite well. And to be honest I think its a good thing that they are keeping a tight reign on us advertisers.
Before you start out publishing your ads on Facebook, it would be a good idea to put in some preparatory work. Since Facebook does not allow your ads to click through to affiliate sites you should point people to your website, blog, or a page that you can set up on Facebook. People tend to feel at home on Facebook making this a great advantage to you when they click on the ads. When your Facebook page is set up, invite your contacts to be your friends on Facebook and fans of your page. Increasing fans is a must because if they see one of their friends on your site as a friend, you can gain from this connection by getting a great testimonial for the product you are advertising.
If you have been having problems with PPC, Facebook’s demographic to lead targeted PPC ads could provide your advertising campaign with the extra something it needs to succeed.
If you’ve been watching The Virtual Revolution on TV you will be starting to realise that Facebook is not only huge now but is set to become Uber huge over the next 1, 2, 5, 10 years.
As Frank Kern says “the WAVE is coming our way, time to get the surfboard out!”
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