There are thousands of social networks available online today; trying to join each and interacting on them will stretch your efforts far too thin to the point that you’re not making any impact. It’s best to focus on just a few social networks at a time. Staying focused on a small group of social networks will allow you to devote time for market interaction, sharing content and building an online brand.
This article will explore the top three social networks you should be using. Each of the following will provide you with access to the largest segment of your market and give you the ability to try different marketing approaches when interacting with your community.
Facebook is the essential social network that every business should be a part of due to the massive size of the platform. With Facebook, your business will be able to build a loyal fan base, take advantage of fan pages, share promotions and interact with your market in ways that may prove difficult on your business website.
Facebook is great for businesses as an outlet to share regular content and updates without requiring manual updates to the businesses’ website. The majority of web users have Facebook accounts; each message they respond to on your own fan page wall or message will show on their own which makes an opportunity for subtle word-of-mouth marketing. Likewise, Facebook has continued to expand their offerings with advertising options, marketplaces and event pages if your business chooses to take advantage of these options on the platform.
Twitter is a micro blogging platform where users may interact, share content and build a strong personal brand using 140 characters or less. Even with the limitations on the size of a message your business can fully tap into this social network by providing a great experience to your market in a real-time environment.
Twitter has quickly shot to feverish heights as one of the most popular social media platforms on the web today. Each time your business has news to share to the world, do so on Twitter. Interact with your customers by finding their profiles and build a following by sharing widgets on your own website. Twitter also allow for easy sharing of your content across the platform which may drive customers through your website and increase your bottom line.
Blogging
Blogging is a traditional social media platform that has been around for years now. Blogging provides benefits over a static website because of its ability to readily share timely information, provide a platform for users to interact and integrate other social networks using widgets and plugins.
Search engines love timely information; blogging provides search engines with fuel to regularly indexing your site that directly results your overall organic traffic from new pages for search engine users to discover. Additionally, blogging allows your business to share great information to your community that adds value to what you have to sell such as tutorials, reviews, testimonials and more. Each new piece of content pushed on your business blog is another piece which conveys your brand, authority and helps drive traffic to your business (more sales!).
Conclusion
The top three social networks are those which are wildly popular. You can find benefit by chasing after niche markets but the top three listed within this article will be the locations where you’ll be able to make the largest impact within your market. Dedicate a section of your time during your business hours to tap into these social networks as they will provide a positive return on investment through branding, authority and great customer experience.
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